Apple's AirTag 2 is easier to find thanks to new chip

Additionally, the speaker in the AirTag is now 50 percent louder, Apple says. These two things together address some user complaints that, as useful as an AirTag can be in ideal circumstances, sometimes it is frustrating trying to get things just right to find something. It won’t eliminate all edge cases, but it ought to help.

Apple used this announcement to also talk up some of the features of the AirTag, including the encryption that it says prevents anyone but the AirTag owner from using it, and an arrangement with airlines where users can temporarily give airlines the ability to use Apple’s network to find a specific AirTag to locate lost luggage and the like.

To be clear, the new AirTag doesn’t introduce any major new features that aren’t already offered in the previous generation—this is just an update to the device’s accuracy, volume, and range.

The price remains unchanged, at $29 for one AirTag or $99 for a pack of four. The new model is available for order on Apple’s website now and will hit physical stores later this week.